Sometimes, when we develop a site, our main purpose is to sell a product. But tell me why I should ever visit your site again if all it consists of is an online ad for some product, no matter how useful it is? You must realize that the Internet does not work like the rest of the world. On the Internet, people search for information, and they love everything that is free. Free information is one of the greatest novelties of the Internet.

If you are selling a product such as spaghetti sauce, then develop your site to feature great Italian recipes that people will find and use with spaghetti sauce, and in a subtle way, suggest that your spaghetti sauce would be the best choice for those recipes.

Creating a site that has relevance is what you want to achieve. Your main goal may be to sell products, but you are going to have a hard time finding your audience without a little ingenuity. Other sites will be more willing to link to yours if you have relevant information as well as products to sell.

• Create a site that is unique.
• Give people a reason to come back.
• Make a site that they will want to bookmark.

A web site cannot remain stagnant. It needs to change, improve, and offer people something of interest.